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Connecticut Explored is a history magazine that prints quarterly. I work to support all of our advertising partners and design the ad layouts for each issue.
Through direct email outreach I brought on four leading museums in the state as new partners increasing our ad revenue in 2025.
I designed our media kit to showcase important data, audience demographics, and offerings.
Download the media kit here.
Partners I work with include:
Connecticut Humanities, The Bruce Museum, Connecticut State Library, Wadsworth Atheneum Museum of Art, Connecticut Democracy Center, Connecticut Landmarks, Hartford Public Library, Katharine Hepburn Museum, Florence Griswold Museum, Preservation Connecticut, The Amistad Center for Art and Culture, Cedar Hill Cemetery Foundation, Connecticut League of History Organizations, The Fairfield Museum and History Center, Friends of Indian Hill Cemetery, Greenwich Historical Society, Stowe Center for Literary Activism, Hill-Stead Museum, Institute for American Indian Studies, Keeler Tavern Museum & History Center, Lebanon Historical Society, Litchfield Historical Society, Lyman Allyn Art Museum, The Connecticut Museum of Culture and History, The Mark Twain House & Museum, Lockwood-Mathews Mansion Museum, Mattatuck Museum, New Haven Museum, Pequot Library, Slater Memorial Museum, Webb Deane Stevens Museum, Wilton Historical Society, The Ancient Burying Ground Association, Association for the Study of Connecticut History, CCSU History Department, Connecticut River Museum
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I create and write copy for our bi-monthly newsletter on Substack.
Attempting to refresh our newsletter I started our “Out and About” section highlighting events that our staff participated in boosting engagement and awareness of our presence in the community. This has become a staple and now showcases where people can connect with us physically.
Compiling data from 2021-2025 I found the strongest days to post our newsletters for maximum views was on Saturdays. I began sending bonus newsletters on this day, often with promotional banner ads.
From October 2024-January 2025 our newsletter organically gained 230+ new subscribers.
Read all newsletters here.
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CT Explored holds an annual virtual benefit auction to support its podcast, Grating the Nutmeg. I created an email campaign using MailChimp to target our subscribers. The auction has surpassed its goal the past two years.
I also began sending a monthly e-blast to advertising partners highlighting partnership benefits. This has contributed to our partner retention rate and many advertisers have appreciated the reminders, facilitating greater engagement.
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CT Explored co-hosted “Present from the Start: People of Color in Connecticut’s Revolutionary Era, 1763-1836” in September 2025.
I designed the conference poster, digital banner ads, conference program booklet, and tote bags.
Additionally, I secured six sponsors through email outreach.
Over 150 people attended with panels ranging from Maritime Connections to Indigenous Communities in the Revolutionary Era.